Life Reimagined Coaching
When Jen Carter, a mental health counselor, decided to transition her business to online life coaching, she contacted me to request a website that would communicate hope, fun, and a genuine interest in her life coaching clients. She wanted her website to include a homepage, about page, service page, and a contact page. Jen’s website needed to be easy to navigate and feel encouraging to clients.
Client
Life Reimagined Coaching
I designed the Life Reimagined Coaching website using soft hues of colors that represent life and hope: earth tones of light tan, light green, dark green, white, and dark grey. Jen’s sense of humor is reflected in the line drawings I used for the chairs, table, rug, mugs, and plant. These images are used in different arrangements and solo throughout the website. Jen likes soft curves instead of sharp corners, so I rounded the button corners slightly, used thin lines for borders and section borders, and sparingly used curved section borders.
Jen wants her clients to contact her through the contact form on her website, so I designed a contact form to align with the aesthetic of her website and connected the responses to her new email address.
Jen’s service page and about page are authentic representations of the work she wants to do with her business. Each page has a picture of Jen (as does the first page), and the images are fun and lighthearted. All of these pages feel spacious and provide for easy navigation.
Finally, Jen is based in Teton Valley, so I wanted to mention her location for clients from the area who may want to work with her in person. I included a map, business hours, and contact information to boost her local SEO.
What a fun website project!
Industry
Health & Wellness
Life Reimagined Coaching
